Archive: How English football's shirt sponsorship began
It is 50 years since Kettering Town, nicknamed the Poppies, became the first English football club to feature a sponsor's name on its shirt.
That moment, on 24 January 1976, spawned an industry now worth hundreds of millions of pounds.
The £4,000 deal was secured by Derek Dougan, then the Northamptonshire club's player-manager and business chief.
For the BBC's Tonight programme, Michael Delahaye went to see former Wolves and Northern Ireland striker Dougan and ask about the ground-breaking deal.
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