Archive: How English football's shirt sponsorship began

It is 50 years since Kettering Town, nicknamed the Poppies, became the first English football club to feature a sponsor's name on its shirt.

That moment, on 24 January 1976, spawned an industry now worth hundreds of millions of pounds.

The £4,000 deal was secured by Derek Dougan, then the Northamptonshire club's player-manager and business chief.

For the BBC's Tonight programme, Michael Delahaye went to see former Wolves and Northern Ireland striker Dougan and ask about the ground-breaking deal.

Follow Northamptonshire news on BBC Sounds, Facebook, Instagram and X.