The farming brothers who unleashed muddy races on the public

Growing up on farm in Warwickshire, Charlie and Will Moreton were well-acquainted with the land - spending time running through the fields and swimming in lakes.

But while working on the farm in Offchurch in 2011, they had the idea to start a fitness challenge for the general public that saw the wildest parts of the land used in a hybrid event made up of trail running, obstacle courses and mud running.

That was when Wolf Run was born.

Now, 15 years later, they host three flagship Wolf Run weekends across the year, with more than 25,000 runners taking part annually.

Charlie said using wolf as the name came when he was trying to think of a "wild, endurance animal".

"I broke wolf down to woods, obstacles, lakes and fields, and we kind of played on it from there," he said.

"One thing I realised is that running is seen as a very solo sport, and with the Wolf Run because it's not timed, we encourage people to enter in teams and really help each other out through the course and over the obstacles."

Adult events offer five and 10-kilometre distances, juniors can try their hand at three and six kilometre events, and trails without obstacles are offered at three, five and 10 kilometres long.

The first course created was essentially the route the brothers used to run together.

"We wouldn't go and jump into the middle of the lake and do some of the obstacles on a daily basis, but the more we started looking at it, parts of the farm were just made for it," said Will.

"As we've expanded and taken on other venues, we've looked for those natural features that drew us to off-road running in the first place, and then we've combined that with man-made obstacles we make mostly ourselves."

Even before the first event the word got out and about 650 people turned up to throw themselves into the mud.

"Most people come from within the two hour catchment, but we've even got people day tripping in from France on the train and all over the UK," said Will.

The pair sometimes get to take part in the events, allowing them to gather feedback incognito.

"We try and do the test run together, and then if everything is going well at the event, one of us will sneak into normally the last wave and run with marshals and other runners," he added.

"It's a really good way of hearing true feedback from runners when they don't recognise you and you're all covered in mud."

Charlie said they get a lot of support from other farmers, as well as help from friends and family to run the events.

"Farming is particularly difficult in this day and age, and we were lucky that dad gave us the flexibility to give it a go," he said.

"When we was roughly about 23, 24, he stepped away from farming for a bit to do engineering, and I think he realised how important it was to have other ideas that you could bring in."

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