Why are so many organisations leaving X?

Claire QuinnBBC News NI
News imageGetty Images X logo displayed on a smartphone lying on a laptop keyboardGetty Images
Many organisation have recently announced that they will no longer be posting on their X accounts

Queen's University Belfast (QUB) and Belfast City Council are the latest organisations to stop using their X (formerly Twitter) accounts.

The platform has come under scrutiny after several investigations were launched over concerns that its AI tool Grok was being used to create sexualised images of real people.

Several organisations, including media outlets, locals councils, and charities have chosen to no longer post on the platform.

The Northern Ireland Council for Voluntary Action (Nicva) stopped posting on the platform in March last year, its Chief Executive Celine McStravick said X "really flew in the face" of all their values.

'Wasn't a nice place to be'

McStravick said the decision came after a meeting with members from the voluntary and community sector.

She said it was "really clear" that the sector was "feeling hugely afraid of what was happening" on the platform.

"It was being used to spread lies, to breed hateful comments, to really encourage misogyny and that wasn't a nice place to be on the whole," she said.

"There didn't seem to be any kind of sanction for that type of rhetoric and really distasteful commentary."

News imageCeline McStravick has shoulder-length blonde hair and blue eyes. She is smiling at the camera. She is wearing a blue jumper and a maroon blazer. Behind her is a red wall.
Celine McStravick says over the past two years X has "turned a different direction"

She added that in the early days of Twitter it was a "very helpful social media platform" and Nicva "found it really good for engaging with people".

"Over the past two years, it turned a different direction," she said.

"It was very stark and very real. But when you went on to X, it felt like a very different place to be."

'Downward trend'

The Community Foundation for Northern Ireland stopped posting on X in May last year.

David Kennedy, from the foundation, said the "downward trend" of increasing "unregulated comment" and "hate speech" led to them leaving the platform.

He said the commentary on X "did not sit well" with the organisation.

"Not just our own comments, but those for organisations who we may have funded, who are doing positive community work, whether it be with the LGBT community, the newcomer communities - some of the hate speech directed against those communities was just, in our view, unacceptable.

"Quite frankly, we've seen since Elon Musk came in - the further deregulation of content on the platform."

Musk, the boss of Tesla and SpaceX, bought Twitter in 2022 for $44bn (£38.1bn).

News imageGetty Images A stock image showing the exterior of Belfast City Hall during the day. It is an ornate grey building with copper green tower domes.Getty Images
Councillors at Belfast City Council voted to suspend the use of the councils X account

On Monday, Belfast City councillors ratified a vote to suspend the use of the council's X account and await the outcome of the Ofcom review of the monitoring of Grok AI.

Green Party councillor Brian Smyth, who brought the motion to council along with Social Democratic and Labour Party councillor Séamas De Faoite, said it was "due to the serious safeguarding concerns we had around its AI app Grok".

"I believe that Twitter has effectively placed profit before the safety of women and girls, through the huge explosion of sexualised deep fakes."

Smyth said there is a "serious risk of reputational harm" if the council remained on the platform.

Dublin City Council suspended posting on X in January.

This week the Police Service for Northern Ireland (PSNI) also announced it had taken the decision to close district X accounts.

A spokesperson said this decision came after having "evaluated use and engagement".

News imagePA Media A photo of Queen's University main building (the Lanyon building), it's red bricked with smaller yellow masonry around the windows, which consist of 3 floors of windows and larger windows on the top floor. A central tower is the main entrance with four floors of windows. The building sits on a patch of green grass with a walkway to the main entrance. PA Media
A QUB spokesperson said "X (formerly Twitter) has changed significantly over the years"

In a statement posted to their X account on Monday, QUB said they were "currently not using X".

"This decision reflects our commitment to ensuring that our communications take place in spaces that are respectful, inclusive and aligned with the University's values," the post said.

In a statement to BBC News NI, a QUB spokesperson said: "X (formerly Twitter) has changed significantly over the years."

BBC News NI has contacted X for comment.