The £30,000 golden darts made in Sussex

Nine perfect darts – the sport's holy grail and a rare feat, or so its sponsors thought.

For the 2025 Premier League campaign, its sponsors BetMGM anticipated "two, possibly three nine-darters", with players who achieved one receiving a set of golden darts, costing £30,000.

The special darts are made in Brighton, East Sussex – a fitting location as the city that saw the first two perfect legs of the season in the same night, courtesy of Luke Humphries and Rob Cross at the Brighton Centre in March 2025.

Dan Towse, BetMGM's Brand Director, was at the venue that night, admitting "there was a bit of panic" about how many nine-darters could be hit.

Luke Littler and a brace of perfect legs by Wales' Gerwyn Price meant a new record was set for a sole Premier League campaign.

Towse told BBC South East that based on data from previous campaigns, the company had expected "two or three".

But as the 2026 season begins and with the standard of the sport continuing to improve, he said that "it could be five or ten, we have no idea".

"We have to make an educated guess, but I was on the phone more than I expected to be last year," he said.

The responsibility of making the darts, valued at £30,000 for a set, is that of goldsmiths Humphrey and Hawkins.

Its director Dean Humphrey said: "The competition had started when we processed the first set. They were made as they hit them.

"After the first two, we were like, 'this is amazing', but after the rest, we were thinking, 'how are we going to get these done as well as our own work?"

Players could have won £60,000 if they hit a nine-dart leg at the World Championships, but nobody hit one.

Humphrey said: "The players win decent money, so it is something they can put on the sideboard or show their mates.

"I'm sure they want to give them a throw."

He added: "We keep thinking about changing them slightly, maybe putting diamonds in, but we have kept them the same for 2026."

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