St Ives expecting 40,000 for New Year's Eve

About 40,000 partygoers are expected in St Ives for New Year's Eve as the event is shortlisted for an award.

St Ives Business Improvement District (BID) said it was the third largest street party in the UK after London and Edinburgh, and had also been named a finalist in the National BID Awards for Best Event of the Year.

Extra police, street marshals and ambulance crews are due to be on hand to help deliver a safe event.

Mayor Johnnie Wells said the event could be a "victim of its own success" but limiting numbers for the party "just wouldn't work".

He said New Year's Eve was the most important event for the town's economy.

"This summer had patchy results and Christmas week is usually around 75% booked but new year is always completely full," he said.

"St Ives is blessed with a lot of things but space is not one of them and that brings some challenges.

"We do our best to make the event safe with extra police, street closures, marshals and St John Ambulance on hand."

BID said: "We're also incredibly proud to share that New Year's Eve in St Ives has been named a finalist at the National BID Awards for Best Event of the Year - a fantastic recognition of the hard work, collaboration, and passion that goes into delivering this unforgettable night."

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