Forest freeze ticket prices after fan concerns

Club chiefs at Nottingham Forest have been warned by fan groups that some supporters "quite simply cannot afford" some matchday ticket prices and face difficult choices when it comes to following the team.

Forest have released season tickets for the 2026-27 campaign - and frozen prices on them in response to a survey carried out by the Nottingham Forest Supporters Trust.

The survey showed more fans than ever have price front of mind when deciding whether to attend a match - knocking loyalty and emotion into second place.

The club says it has responded to concerns with the season ticket price freeze as well as reducing prices for Thursday's Europa League game against Midtylland.

Andy Caddell from the supporters trust, welcomed the move but warned some fans still faced a "difficult' decision over whether to renew for next season.

"Some fans wouldn't [pay for a season ticket for next season] because they won't know what league the club will be in.

The chances are it'll go right to towards the end of this season so people will have to make a big decision.

"By the time people have to make that decision they'll be hoping and praying that Forest will still be in the Premier League"

Caddell added that the club made the right decision by reducing ticket prices for the FC Midtjylland game.

"We're not a London team, we have to accept that. Unfortunately Nottingham is a disadvantaged area overall and a large number of people just cannot afford to pay £65 or £70 for a game," he said."

But if you think about it in these terms from the club's perspective, 18,000 fans in the ground paying £50 each or 30,000 fans paying £30 pounds each, which generates the same revenue and is potentially more commercially exciting.

"It's not just about money."

Forest Captain Ryan Yates says it was important for the club to respond to fans' concerns.

"It's good from both the fans to raise it and also from the club to listen," he said.

"At the end of the day it is difficult times for many supporters, I feel like the fans respect the fact that the club have listened and given the opportunity for supporters to come to the City Ground."

Forest Chairman Nicholas Randall KC said "We have listened carefully, and we have acted in a way that we hope will reaffirm the bond between the club and its fans.

"That sense of togetherness – the feeling that we are all pulling in the same direction – has always been at the heart of what makes Forest unique, and we are committed to strengthening that as we look ahead with ambition and belief."

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