Shanghai’s new design culture

BBC World NewsFeatures correspondent
Shanghai's new design culture

In the Chinese coastal city of Shanghai, Neri and Hu Design is putting a radical spin on the “Made in China” label.

In Shanghai, a company is putting a radical spin on the “Made in China” label. Neri and Hu Design aims to nurture a new design culture that embraces creativity and quality by training young local designers with an eye for the international market. The character of this evolving, cosmopolitan city is reflected in their work, which ranges from buildings to chairs to kitchenware.