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Selena Gomez among stars modelling designer Pudsey Bear ears

News imageChildren in Need Selena Gomez x Coach modelled by Selena GomezChildren in Need
Pudsey Bear is a bit of an unlikely fashion icon, but he's become a muse for top fashion houses like Prada, Burberry and Miu Miu. They've created the first ever designer Pudsey ears to raise money for this year's BBC Children in Need. A whole host of celebs have modelled the headbands - which are usually yellow and furry - and pop star Selena Gomez has joined in too, with burnished leather ears as part of her collaboration with luxury handbag brand Coach.
News imageChildren in Need Burberry modelled by Suki WaterhouseChildren in Need
Burberry went for a punk look, adorning its trademark check with metal studs, chains and safety pins, as seen on model and actress Suki Waterhouse. All of the ears are being auctioned for Children in Need. The charity telethon takes place on 17 November.
News imageChildren in Need Prada modelled by Kaia GerberChildren in Need
Here is Prada's jewel-studded design, seen on model Kaia Gerber.
News imageChildren in Need Gucci modelled by Adwoa AboahChildren in Need
Gucci's headpiece - modelled by December Vogue cover star Adwoa Aboah - uses crystals, pearls and beads, with a Gucci tiger in the centre.
News imageChildren in Need Louis Vuitton x Supreme modelled by Edie CampbellChildren in Need
All the ears are based on Children in Need's mascot Pudsey Bear. Here, Edie Campbell has a denim Pudsey and matching ears designed by Louis Vuitton x Supreme.
News imageChildren in Need Fendi modelled by Eric UnderwoodChildren in Need
Fendi has made ears with a leather trim in classic Children in Need yellow on one side and pink on the other. They are worn here by ballet star Eric Underwood.
News imageChildren in Need Gigi Hadid x Tommy Hilfiger modelled by Thylane BlondeauChildren in Need
Thylane Blondeau models furry black and red ears by Gigi Hadid x Tommy Hilfiger. The eBay auction ends on 19 November.
News imageChildren in Need Miu Miu modelled by Taylor HillChildren in Need
Miu Miu's Swarovski crystal-embellished version of the charity's iconic bear ears is modelled by Taylor Hill. All of the bespoke ears are up for auction on eBay.