TikTok star's eggs-orbitant Easter chocolate review

A TikTok star has shelled out more than £600 on Easter eggs in his bid to highlight rising chocolate prices.

Billy D'Souza, from Southampton, Hampshire, is known for his food reviews - including expensive and unusual Easter chocolate - under the name Big Daddy Bs Food.

The 33-year-old began his Easter egg series two years ago, when he spent more than £550 on 21 eggs and was watched by more than 4.2 million people on TikTok.

Consumer magazine Which? said in March that some Easter eggs had risen by 44% compared to 2025, with the cost of chocolate increasing by 9.7% in one year.

Last year, the content creator spent £275 on 16 eggs but for his third Easter instalment he has forked out £610 for 22 eggs, ranging in price from £8.99 to £100.

The most unusual offerings include a jammy dodger-inspired egg, a giant shell weighing 4.4lbs (2kg) and an egg created by Gabriella Cugno, the chocolatier for 2023 film Wonka.

D'Souza said he has noticed over the past three years the impact of shrinkflation, the practice of reducing a product's size while charging the same price.

"You can see the eggs are not only getting smaller but they're also getting a lot flatter as well," he said.

While he said he also noticed annual price hikes due cost of living increases, he said he thought this year's review highlighted it more than ever.

The food content creator also reviewed handcrafted eggs made by independent chocolatiers, priced at nearly £50.

"It's sad really, on all parts, for everyone, people actually having to pay that sort of money," he said.

"The smaller businesses are not even earning that much and yet they're having to charge that much."

Seeing the rising price of Easter eggs "kills you", said D'Souza, adding that people "work so hard" while costs continue "going crazy".

Despite the rising prices, he said he plans to continue his reviews to keep consumers informed.

"As long as people are watching and enjoying it and there's a demand for it, I'll definitely keep making them, 100%, because I enjoy it," he said.