Babies star in video for reborn Britpop classic

At least 30 babies and their mums have starred in a playful parody video of a 1990s Britpop classic in support of the maternity wing of their local hospital.

The new version of Blur's Parklife, renamed Pramlife, came about after Sheffield Hospitals Charity teamed up with city band The Everly Pregnant Brothers, Sheffield singer Kier and members of Sheffield NHS Voices Choir.

It is hoped the re-recorded song and video will help raise vital funds for mums and babies when they need it most at the Royal Hallamshire Hospital's Jessop Maternity Wing.

Antonia, whose six-month-old daughter Daisy was one of those involved, said the experience was "something really special" that they will "cherish forever".

"When Daisy was born I was taken to the High Dependency Unit and I was so looked after and well supported there," she said.

"When I saw this come along I really wanted to get involved and help as much as I could and give something back to the charity.

"It was just such a good experience for her and I feel so lucky and so proud to be part of that, especially with it being Daisy's first Christmas as well."

The maternity unit looks after about 6,500 women every year from across Sheffield and the wider region.

Sheffield Hospitals Charity provides additional support at the unit, from on-site accommodation so parents can be near their poorly baby in neonatal intensive care, to special memory-making activities giving families something to treasure to remember their baby.

Pete McKee, one of the founding members of The Everly Pregnant Brothers, said he wanted to be involved this year because his children were born at the old Jessops site, and his grandchildren at the current one.

Mr McKee said: "The NHS is a thing that needs supporting and looking after and anything I can do to help and my band, I will always say yes."

Earlier this week, the band was the surprise act at the charity's annual Christmas concert at Sheffield Cathedral, where they performed Pramlife with some of the members of the NHS Voices Choir.

Sam Earnshaw, from the charity, who co-wrote the song's lyrics, said: "We wanted to write something that reflects how most mums feel and we wanted to have a little bit of fun and do something a little bit different.

"I had both of my children at Jessop and the video just seems to work really well."

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