'We started The Couture Club with £5k loan from my mum'

Lauren HirstNorth West
News imageThe Couture Club Ross Worswick and his mother Judith are sitting side by side and are laughing while staring off camera in this black and white photograph.The Couture Club
Ross Worswick, pictured with his mother Judith, set up The Couture Club with his friend Scott Shashua in 2015

When Ross Worswick confided in his mum about his dreams of launching a fashion brand, she was invested in every sense of the word in her son's determination to succeed.

Ross had always wanted to work in the fashion industry and, after recently returning home from filming MTV reality series Ex on the Beach, he knew this was the opportune moment to turn his career aspirations into a reality.

Luckily for him, his mother Judith had every confidence in him too.

"I didn't really have any money at the time and this is where my mum came in," said the co-founder and creative director of The Couture Club.

"I approached her and just said 'mum, I'm really thinking of doing this' and she was like 'I think you would do amazing. I really believe in you'.

"She asked me 'how much do you think you'll need to start?'

"And to be honest with you, at the time, I had no idea and I just said 'probably £5,000'."

His mother's belief in her son was never in short supply and she handed over £5,000, which was everything she had in savings, to start the business in 2015.

Little did she know that this loan would mark the start of a multi-million brand business loved by customers around the world.

News imageThe Couture Club Ross Worswick and Scott Shashua are sitting on top of large crates filled with parcels inside a small warehouse.The Couture Club
Co-founders Scott Shashua and Ross Worswick joined forces to launch the fashion firm

"She took a huge risk on me," said the 36-year-old, who grew up in the Ribble Valley in Lancashire.

"She believed in me to make it work."

This loan funded the design of one t-shirt in three colours - black, white and khaki.

Ross - along with his business partner Scott Shashua - handled everything at the start from printing labels and packing each order to dealing with customer service enquiries.

"It was very humble beginnings," recalled the father-of-two.

The idea for the business was born while the two friends, who met while working on the Manchester nightlife scene, were catching up over lunch at Nando's.

News imageThe Couture Club Ross Worswick and Scott Shashua are standing in front of a large billboard advertising The Couture Club. The Couture Club
Ross and Scott have worked side by side, building the brand into what it is today

While Scott had some experience in setting up a business after launching a selfie stick company, this was still very much unknown territory for the two friends.

On the first day of sales, the pair sold £500 worth of the t-shirts, promoting the brand by asking their friends to retweet their posts on Twitter, now known as X.

Fast forward to more than a decade later and The Couture Club has a headquarters in Manchester and employs more than 50 employees.

The firm has branched out into women's and kidswear and, most recently, a footwear line and had four retail stores including their flagship shop in the Trafford Centre in Manchester.

Their catalogue of clothing has been worn by the likes of influencer Molly Mae-Hague and FC Barcelona and Spain footballer Lamine Yamal.

News imageThe Couture Club Ross Worswick is walking along a catwalk modelling some of the company's clothing in a buys venue. He is wearing jeans and a pale pink sleeveless top with sunglasses hanging from the neckline. The Couture Club
Ross would model a lot of clothing at the start of The Couture Club journey

"It's been 10 years and there have been really tough times in there and in the last three years there's been some really great times," said Ross.

"We're grateful of all the mistakes and the overall journey we made as it's shaped me into a better leader than I would have been if it had all been great all the way through.

"When we started the business we had no real experience so we were bound to make mistakes.

"We did mistakes and we learned from there."

News imageThe Couture Club There is a large red ribbon with The Couture Club branding across the front door of The Trafford Centre store with Ross and Scott, and many customers, friends and family, standing behind them. The Couture Club
Ross described it as a "surreal experience" to have a store in the Trafford Centre for six years

The company has grown and evolved over time, which is something that Ross is proud of.

When asked what advice he would give to budding entrepreneurs who have an idea but have yet to get it off ground, Ross's advice is simple - be true to yourself.

"Everything you do around your business and your brand needs to be authentic to yourself," he said.

News imageThe Couture Club Four models are wearing some of the autumn/winter collection from The Couture Club as they pose on a large, ornate wooden staircase. The Couture Club
In 2022, the firm rebranded, moving away from the script logo

But for Ross, he will never forget where it all began - a loan from his mum.

This is sacrifice he has never taken for granted.

"It's been a long the journey but my mum has always been the biggest cheerleader outside of my wife," he said.

"Entrepreneurship didn't start with confidence, it started with my mum who believed first."


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