Wolves announce season ticket price cuts

Wolverhampton Wanderers will cut their season ticket prices next season as part of a "football-first" direction for the team.

The football club has committed to "significant" season ticket reductions, of at least 25%, as well as a review of its general admission ticket pricing.

There will also be larger reductions in some concession categories ahead of next season, with a focus on junior ticket prices.

Nathan Shi, interim executive chairman, said a detailed pricing structure and communications were still being finalised.

Shi said: "We are changing the way we do things at Wolves. It must always be football-first, and around that we are building greater clarity, accountability and longer-term thinking to create a better future.

"This is not about short-term reactions. We have the support and long-term commitment of our owners, and we have the responsibility to them and our supporters to put the right structures in place at Wolves so we can build something we are proud of again."

Shi said leadership at Molineux, which runs the commercial side of the club, will see new additions to the team.

The changes will come into effect following consultation with the Fan Advisory Board over the last few months.

He said: "While the detailed pricing structure and communications are being finalised, our commitment is that adult season tickets will see an average reduction of at least 25%, with larger reductions in some concession categories.

"Junior prices are especially important to us. Young fans are the future of this club and we want to make sure they come to Molineux at an early age and become Wolves fans for life."

A plan to develop a long-term approach for season ticket pricing is also on the cards, so prices do not fluctuate too sharply from season to season.

He added: "Supporters deserve fairness, consistency and transparency."

Match-by-match general admission ticket prices will be confirmed in the summer and will be aligned with the revised season ticket structure.

Seasonal hospitality package price reductions will be communicated in the normal way to ticket holders ahead of their renewal period.

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