'Chippies will die unless we eat cheaper fish'

Jake Zuckermanin Pocklington
News imageBBC News A man stands behind a row of chrome-coloured deep friers and a glass-fronted counter at a fish and chip shop. He is wearing a grey apron and burgundy cap, both with "Railway St Fisheries" logos on them, and a white shirt.BBC News
Andrew Arnold has stopped selling cod at his fish and chip shop in Pocklington

The owner of an award-winning fish and chip shop has taken cod off the menu, saying the fish has become too expensive to buy from his suppliers.

Andrew Arnold, who runs Railway Street Fisheries in Pocklington, near York, said a 45lb (20kg) box of cod, which cost £110 in December 2024, now costs £330, an increase of 200%.

The price of haddock had also risen sharply, meaning he had to charge £12.50 for a portion with chips, up from £8.50 in December 2024.

Arnold is now encouraging customers to try cheaper species, such as Norwegian pollock, a member of the cod family, which he said tasted just as good.

"The traditional fish and chip shop is going to go, if we don't diversify and do different things," he said.

"I can sell pollock at £10.50 and still make a reasonable profit on it, but there's still a lot of customers who want haddock or cod.

"I tell them that if I went and got cod, I'd be charging £17 and nobody wants to pay that."

News imageBBC News Two raw fillets of fish on a white plate. On the left is haddock, with pale, cream-coloured flesh. On the right is pollock, a darker grey colour.BBC News
Pollock (right) is a darker-fleshed fish than haddock

Arnold, who won a gold seal in the 2025-26 Good Food Awards, a scheme to promote independent businesses, added: "People's mindset is going to have to change."

Andrew Crook, the president of the National Federation of Fish Friers, said a growing number of fish and chip shops were now offering alternative species.

"We've seen it pick up in the last few months," he said.

"Shops are now offering marine species such as pollock, hake from South Africa, hoki from New Zealand, and there's also farmed species like tilapia."

News imageBBC News A woman wearing a blue coat and a man wearing a red and grey tracksuit top stand outside a fish and chip shop, both holding a portion of golden fish and chips in a white cardboard box. The woman has blond hair, tied back, while the man has a shaved head and salt-and-pepper beard. The chip shop has a round white sign in the window showing a smiling blue cartoon fish and the red words: "Fish and Chips, Open".BBC News
Olivia Broadbent and Darren Goddard with pollock and chips

Customers Darren Goddard, 48, and Olivia Broadbent, 40, gave their verdicts after being persuaded to try pollock for the first time.

"It tastes very similar to cod, it's really good quality, I like it," said Olivia.

Darren, who normally orders cod, added: "It is what it is – you have to change with the times."

Fish merchant Nathan Godley, from Grimsby, supplies chip shops and sells about two tonnes of fish each week from his premises on the town's fish docks.

He explained that the rising price of cod and haddock was due to limited supply.

"Everybody wants it, but there simply isn't enough being caught, landed, processed and sent to the fish and chip shops," Godley said.

News imageBBC News A man wearing a blue top and baseball cap smiles as he stands in front of a display of fresh fish inside a fishmonger's shop. Behind him is a kitchen area which has white-tiled walls, scales, racks of knives and other equipment.BBC News
Nathan Godley, of Premier Seafoods in Grimsby, believes customers will continue to want cod and haddock

Godley is sceptical that offering alternative species would provide a solution.

"You have to be able to take the customer with you," he said. "The British people tend to love their cod or their haddock, depending on where they live.

"In the long term, you've just got to pay the price, I think."

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