Cinema and hotel are part of redevelopment vision

Details of a regeneration scheme that aims to "breathe new life" into a derelict part of a seaside town have been revealed.

The North Quay project in Great Yarmouth, Norfolk, is set to include a multi-screen cinema, 70 new shops and a hotel. The site would also have up to 120 new homes, including affordable housing.

Public consultation over the plans is scheduled for early 2026 ahead of a planning application being submitted in May.

Great Yarmouth Borough Council leader Carl Smith said: "This incredibly exciting development will breathe new life into our town and is something we have been working towards for many years."

Construction is expected to cost about £100m if the scheme goes ahead. The project would be led by the council, with £20m of support from the government.

It would connect North Quay to the town centre and link the railway station with the Market Place.

The local authority expects the development to create about 1,000 retail, leisure and hospitality jobs.

Smith said the plans for the 10-acre site had been 10 years in the making.

"It will bring hundreds of new jobs for local people and build on our reputation as a wonderful place to visit and spend time," he said.

Giles Membrey, managing director of Rioja Estates, which is involved in the plans, described the development as a "once-in-a-generation" opportunity.

He said: "There's nothing in the Norfolk region for outlet retailing. We liked the site... it's right next to the main train station and it's right on the A47."

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