Swatch stores close for second day after crowds

Rumeana JahangirNorth West
BBC Hundreds of people wait in a queue snaking back from the shop entrance, packing out a pedestrianised street. Glass fronted stores line the road on both sides with trees in the middle.BBC
Police had to be called after crowds built up outside the Liverpool branch on Saturday

Swatch stores in Manchester and Liverpool were shut for a second day after queues built up again, with shoppers keen to purchase a new £335 pocket watch.

The Swiss firm closed many shops in cities across the UK on Saturday, saying it was due to "safety considerations".

In a social media post following crowds at branches worldwide, they asked people "not to rush to our stores in large numbers" and said the items - which have been resold online for up to £16,000 - would "remain available for several months".

However, some criticised the management of the product launch, saying the watches should be available for sale on the Swatch website and police resources had been unnecessarily diverted.

In an online statement, the firm said: "To ensure the safety of both our customers and our staff in Swatch stores, we kindly ask you not to rush to our stores in large numbers to acquire this product.

"In some countries, queues of more than 50 people cannot be accepted, and sales may need to be paused."

Getty Images Dozens of French police officers line up outside a store, wearing security vests and with one holding a riot shield.Getty Images
Police officers were also deployed to a store near Versailles in France on Saturday

One man was arrested in Cardiff, while police were called to reports of people "making threats" outside the Liverpool store.

The firm launched its new "Royal Pop" pocket watch collaboration with luxury watchmaker Audemars Piguet at selected stores worldwide on Saturday.

Swatch said it had been inspired by the Pop Art movement of the 1950s and 60s, describing it as "a disruptive collaboration between two icons of Swiss watchmaking".

The collection combines the transformational design of Audemars Piguet's Royal Oak with the famously colourful Swatch Pop brand from the 1980s.

EPA A female shop assistant at a Swatch store shows a blue box with eight Royal Pop pocket watches of different designs to a man.EPA
The Royal Pop collection officially retails between £335 and £350 but items have been resold at much higher prices online

An event was cancelled in Dubai, while police officers were also called to launches in France and Switzerland.

In New York, shoppers camped for a week in Times Square, with reports of some becoming unwell during the wait.

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