19 December 2025

9 minutes

Available for over a year

At the end of November, Ethiopia’s biggest social media creators gathered in Addis Ababa for the Ethiopia Creative Awards. It was supposed to be a night celebrating the thriving digital culture but the outfits of the attendees stole the spotlight. A few weeks later six creators were arrested and detained for wearing “indecent attire” at the event and undermining public morality - but what exactly does that mean?

Kalkidan Yibeltal, a BBC journalist based in Nairobi, tells us about cultural expectations for clothing in Ethiopia and why the outfits sparked so much controversy there.

Instagram: @bbcwhatintheworld

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Presenter: Hannah Gelbart

Producers: Benita Barden, Chelsea Coates and Julia Ross-Roy

Editor: Verity Wilde