
Business Daily
Business Daily
Why 'scarcity mindset' still persists in India
24 February 2026
17 minutes
Available for over a year
India is home to more than a billion people. For decades, many families lived with uncertainty around food, water and work. Even as incomes rise and the economy grows, for many people the fear of not having enough remains.
It's called 'scarcity mindset'. We find out how it impacts daily lives.
If you'd like to get in touch with the team, our email address is businessdaily@bbc.co.uk
Presented and produced by Devina Gupta
Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.
Each episode is a 17-minute deep dive into a single topic, featuring expert analysis and the people at the heart of the story.
Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, why bond markets are so powerful, China's property bubble, and Gen Z's experience of the current job market.
We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, Canva CEO Melanie Perkins, and the CEO of Starbucks, Brian Niccol.
(Picture: A person's hand holding a brown leather wallet filled with Indian Rupee currency bills. Credit: Getty Images)
