The art of the Christmas advert

We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.

We unwrap the secrets behind the world's most iconic festive advertising.

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Presented and produced by Elizabeth Hotson

(Picture: A woman and a man wearing Santa hats, sitting in front of a TV with Christmas tree, candles and food. Credit: Getty Images)