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第四十三集：Doing your homework 做好家庭作业

Episode 190830 / 30 Aug 2019

本集内容简介

安娜在做塑料蔬菜的新产品开发提案。在向老板汇报这个提案之前，她需要通过做市场调查收集所有的相关信息，还要做一份顾客调查报告 “customer survey”。在做顾客调查时，应该问哪些问题？看节目视频，学习在做市场调研和客户调查时会用到的语言。

听力挑战 – 问题

Anna 打电话咨询的第一家公司所销售的是什么产品？

文字稿

Narrator
大家好。上次节目中，我们听到安娜在晚餐时离开了 Tom，这可能不是Tom 想象中的约会。不过 Anna 受到了启发，有了一个新产品的想法，现在她需要得到领导 Paul 的支持。

Denise
… so, I think I'll go for the blue, Marge, it matches my eyes… well almost…

Anna
Morning Denise!

Denise
Oh, hello Anna …yes, Anna, bright girl, what she sees in Tom I'll never know… what?!... ha, ha, I'm sure you would…

Anna
Oh, hi Tom. You're in early.

Tom
Uh? Oh yeah, couldn't sleep after you'd left.

Anna
Tom, it was a fantastic night – unforgettable in fact. Thanks so much.

Denise
Did you hear that, Marge? She said it was 'unforgettable'! Looks like they're getting very serious…

Narrator
你真多嘴 Denise! 安娜目前最关心的是她的新想法。How's it going?

Anna
I'm really excited about launching a new product, although Tom doesn't seem so keen.

Narrator
别管他了。你得集中精力说服 Paul 你的想法能够给公司带来生意。

Anna
But how?

Narrator
在你去见 Paul 之前，你得做调研呐。 Research.

Anna
Yes, of course – research – Mmm... but how do I do that?

Narrator
了解你们公司的竞争对手都在干什么，看看价格该怎么定，还有了解一下顾客会喜欢什么样的新产品。你要做一个顾客调查报告 customer survey。

Anna
A customer survey. Right. But what should I ask?

Narrator
你可以问：

Could I ask for your opinion on a new product we are hoping to develop?
我能向您咨询一下，您对我们准备研发的产品的看法吗？

What plastic products do you currently use?
你现在用了哪些塑料水果？

What products would you like us to make in the future?
你希望我们将来能提供什么样的产品？

How do you feel about the idea of selling plastic vegetables?
你对我们打算卖塑料蔬菜这个想法怎么看？

Any particular vegetable you would like to see?
有没有您特别希望我们生产的塑料蔬菜？

Anna
OK, so it's like a questionnaire. I need to do some cold calling again!

Narrator
Good luck! 祝你好运！

Anna
I think I'm going to need some help with this. Tom, Denise, have you got time to help me, please?

Denise
Of course, Anna.

Tom
Yeah, well it's a bit tricky with my… ouch… sprained arm. But go on. As it's you.

Anna
Thanks. We need to call up some companies and find out how interested they would be in buying plastic vegetables.

Denise
Oh, lovely. I love talking to people on the phone.

Tom
You certainly do, Denise!

Anna
Good, Denise. If you work your way through our business directory, call our existing customers and ask these questions.

Denise
I'll get onto it straight away.

Anna
Great. And Tom, could you help me by cold calling some new businesses?

Tom
Oh yeah sure. I've got loads of contacts.

Anna
I suppose I had better make some calls too. Hmm, let's try this one. 7-4-3-9-1-0-0

Man
Hello. Plastic Purr-fection. Can I help you?

Anna
Oh hi. I'm Anna from Tip Top Trading. We make and sell plastic fruits. I'm trying some to get some opinions on a new product we're trying to develop. Can you spare a few minutes to help me?

Man
Well, I'm quite busy at the moment but I'll try and help.

Anna
Thank you. I'll be as quick as I can. Firstly, what plastic products do you use at the moment?

Man
All sorts – plastic balls, plastic fish, plastic mice…

Anna
Plastic mice?! Oh, I see. And… errr… what sort of things would you like us to sell… in the future?

Man
Let's think… erm … more squeaky toys.

Anna
Squeaky toys?! What about plastic vegetables?

Man
Do they squeak?

Anna
Err, not really. I think there might be some confusion here. Do you use plastic fruits in restaurants and shops?

Man
No. We just sell plastic toys… for cats, hence the name 'plastic purr-fection'.

Anna
Oh, I see, ha, ha. A good name, but, I'm sorry you're not really the business I was looking for. Thanks for your time anyway. Bye.

Man
Bye. Get down, Tiddles!

Narrator
Uh-Oh. 安娜，在你开始做任何调查之前，最好先了解一下对方公司是干什么的。Better luck next time! 如果你准备做市场调查或顾客调查，以下一些问题可能就用得上：

Could I ask for your opinion on a new product we are hoping to develop?

What plastic products do you currently use?

What products would you like to see us sell in the future?

How do you feel about the idea of selling plastic vegetables?

Any particular vegetable you would like to see?

Narrator
好了，让我们看看其他同事的工作进行得怎么样。

Denise
That was fun. I called ten companies, asked them your questions – one man asked me out for dinner. Anyway, I've created a database and put all the information there.

Tom
Yeah, well, I've called twenty companies and they all say plastic vegetables would be a great addition to their range… especially aubergines!

Anna
Great. Well, I had some success too so I'll put all the results in that database. Thanks, everyone. Oh no… what's happened? Denise! Denise! Everything's disappeared off the computer!

Tom
Hey, my computer's gone blank. We've lost all our documents!

Narrator
Oh, no. 电脑死机了！难道公司所有的电脑都坏了？那电脑里储存的信息可都没了？唉，我们下期节目再见！

听力挑战 – 答案

Plastic toys for cats. 给猫咪玩的塑料玩具。

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