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第二十九集：Putting the feelers out 试探市场

Episode 190524 / 24 May 2019

本集内容简介

为应对不景气的经济状况，Tip Top 贸易公司计划向欧洲市场拓展业务。这需要安娜和 Tom 给欧洲的潜在客户 “打冷电话 cold calling”，向他们推销本公司的塑料水果产品。安娜在打电话的时候，是怎样注意措辞的？她在做产品介绍的时候，用到了哪些句式？看动画视频，学习在给客户打冷电话时能够用到语言。

听力挑战 – 问题

Denise 说她的强项是什么？

文字稿

Narrator
再见了，Mr Socrates! 他回美国了！让伦敦的团队来处理怎样扩展 Tip Top 贸易公司的欧洲市场。　

Paul
Sorry to keep you waiting. I had to go to the airport with Mr Socrates to see him off. We had a good chat in the taxi and he said some very positive things.

Denise
Oh, yes? Like what?

Paul
Err, well… well, how nice English beer is.

Tom
Yeah but what about the European marketing strategy – what are we gonna do about that?

Paul
Well, Anna is supposed to lead on that. I’m taking a more biscuitorial control over it.

Anna
A what?

Tom
It means you do all the work while he eats all the biscuits!

Paul
Do you mind, Tom? Now, what I'm thinking is we put the feelers out – do some cold calling, see what people are buying at the moment.

Anna
Cold calling? But I like to be warm when I’m on the phone.

Denise
No, Anna. Cold calling is when you call prospective clients when they're not expecting you to, to ask them something or to sell them something. I'm very good at calling people.

Tom
Yeah, usually the hairdresser! So Paul, where do we begin? Who do we call first?

Paul
Track down some potential clients in Europe. See what they're buying now. See what they want in the future. Make them think it’s our laser-curved fruit that they want!

Denise
But keep your calls brief. International calls are very expensive.

Narrator
OK，安娜，现在轮到你打冷电话了。你要说些什么呢？

Anna
I don't know.

Narrator
先要知道跟谁打电话，有亲和力，有礼貌。问清楚谁是负责采购的，然后问这个负责人能跟你聊几句吗？                 

Anna
OK. Here goes. Let’s have a look… fruit growers, fruit pickers, fruit traders… Fruit Traders International… 0-0-4-3-9-8-4-5-5-4-4.

Trader
Bonjour?

Anna
Ah, erm, oh…

Narrator
别觉得奇怪！你打电话给一个法国公司，他们当然是说法语。你可以问问他们能不能说英语。

Anna
Oh hello. Is it possible to speak to you in English?

Trader
Oui… yes.

Anna
Great. Are you the person who purchases plastic fruit for your company?

Trader
I am. How can I help you?

Anna
Yes, can you spare a few minutes of your time? I want to sell you some laser-curved fruit.

Trader
What?!

Narrator
你太直接了。你得先告诉别人你的名字和打电话的目的。问问他们公司的情况是什么。你可以说 I'd like to tell you about our great new laser-curved fruit. 问问他们 How much plastic fruit do you buy? 电话结束时别忘了谢谢别人 Thank you for your time. We hope to hear from you soon. 好了，你来试试吧， Anna.

Anna
OK. Erm… Hello, my name is Anna. How are you today?

Trader
Good, thank you.

Anna
That's good. I'd like to tell you about our great new laser-curved fruit.

Trader
Oh, yes?

Anna
Our company is called Tip Top Trading and we are the UK's number one plastic fruit manufacturer – and well, we're so proud of our fruit that we've decided to let the rest of Europe enjoy it too.

Narrator
非常棒！Anna.

Anna
We make our fruit using laser-curved technology. In fact we've just launched our best product ever, the Imperial Lemon – it looks so real you want to squeeze it.

Trader
Hmm, lemons, interesting.

Narrator
安娜好像已经很上手了。She's on fire. 啊不，我是说她做得很好。她的冷电话已经不是冷的了。她产品介绍差不多了，现在要促销才行。

Anna
…so thank you for your time. I hope you may consider us when you next purchase some plastic fruit.

Trader
We will certainly consider your company.

Anna
Well, we hope to hear from you soon. Goodbye. Tom, Tom, how are you getting on?

Tom
…well if that's what you think, you can shove your kumquats… hello? Hello?

Anna
What's wrong?

Tom
They've hung up on me. Really! He said the plastic fruit industry is in meltdown. But Anna, if I don't get any contracts soon, I’ll be fired.

Anna
Well, this calls for teamwork Tom – tomorrow, Tuesday, we're going to tackle this task – together!

Narrator
Hooray for Anna. 她有领导风范了。她还掌握了打冷电话的一些技巧和短语，比如:

My name is Anna. Can you spare a few minutes of your time?
I'd like to tell you about our great new laser-curved fruit.
How much plastic fruit do you buy?
Thank you for your time. We hope to hear from you soon.

Denise
Anna. There's a call for you, from someone in France. They want to talk to you about lemons.

Narrator
好像有希望。 我们下期节目再看发生些什么事情。再见。

听力挑战 – 答案

Denise 说她的强项是什么？

打电话。

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