Marcus Donkoh

What is your business plan?
My plan is to scale my business, Mavade, into the first global grooming and lifestyle conglomerate, building a network of premium barbershops that redefines men’s grooming, driven by recurring revenue, low cost expansion, and strong brand equity. The model is proven, scalable and backed by a clear roadmap for London, the UK, New York, Dubai and Tokyo.

What makes you a unique candidate?
I built Mavade from cutting hair in my mum’s home to becoming one of the South London's Top barber shops. I understand branding, operations and scale, and I’ve created a model that blends grooming, tech, education and lifestyle into one system. I’m not guessing my way through business. I’m proven, battle tested and I operate with long term vision. I know how to lead, innovate and build from nothing.

Why do you deserve Lord Sugar's investment?
I’ve already built a profitable, award winning brand with clear pathways to national and global expansion. The economics of my model are strong, fit out costs are significantly lower than industry averages and therefore I know I can make this a success. I bring discipline, strategic clarity and a brand that is ready to scale.

How would those who know you best describe you?
People describe me as driven, strategic and focused. I’m calm under pressure, relentless when pursuing a goal, and committed to excellence in everything I do. I’m a natural leader who brings people together, builds systems, and finds solutions quickly. They know I don’t quit, I don’t panic, and I always find a way forward. I also love a bit of banter from time to time. All work and no play will ruin Marcus's day!