Roxanne Hamedi
When it comes tackling hair loss, Roxanne is trying to get to the root of the problem. Building on her expertise as a pharmacist, Roxanne has started her own beauty brand and needs Lord Sugar’s financial investment to prove that health, really is wealth.
| Fact title | Fact data |
|---|---|
| Occupation | Pharmacist |
| Location | Aberdeen, Scotland |
What is your business plan?
Browtasia is a beauty brand I founded, building on my expertise as a pharmacist and aesthetics practitioner after experiencing my own struggles with brow loss and thinning hair. Blending scientific expertise with natural, results- driven formulations, the brand delivers clean beauty solutions that restore confidence from the root. My hero product, the nourishing brow palette features a unique blend of vegan pomade and powder infused with argan oil, coconut oil, grapeseed oil, and vitamin E. Made in a UK-based lab and complete with its own applicator brush, it aims to fill sparse gaps while nourishing the brow root. The brand is positioning itself as an affordable luxury line destined for major UK retailers and international expansion. My mission is simple: confidence begins at the root.
I bring elegance, sexiness, sassiness, and determination... I am a truly unique candidate for The Apprentice.
What makes you a unique candidate?
As a Persian-Scottish pharmacist with over 10 years of experience in healthcare, who self-funded both her own aesthetics clinic and cosmetics line Browtasia, I combine in-depth knowledge of ingredients with innovative solutions for real beauty concerns. I bring a rare blend of scientific expertise, creativity, and entrepreneurial drive, which sets me apart in the beauty industry. My journey from personal struggles with hair loss to creating successful businesses demonstrates resilience, integrity, and a commitment to helping others regain confidence. I bring elegance, sexiness, sassiness, and determination, and with a revolutionary brand ready to lead the next wave of innovation, I am a truly unique candidate for The Apprentice.
Why do you deserve Lord Sugar's investment?
I’m offering Lord Sugar more than a business, I’m offering a brand with heart, momentum, and a clear path to scalable success. Browtasia was born from my own hair-loss journey, blending a decade of pharmacy expertise with clean, results-driven formulations that restores confidence from the root. The trust, engagement, and proven sales I’ve built show a real demand for honest, effective products created with intention. With a loyal customer base and a range rooted in integrity and innovation, I’m ready for growth, retail expansion, and global impact. Partnering with me means driving real transformation and shaping a lasting legacy in beauty and wellness.
How would those who know you best describe you?
Those who know me best would describe me as extremely motivated, ambitious, and endlessly driven. I’m always achieving, building, and moving on to the next project, whether that’s starting or scaling a business, or advancing my career in healthcare. I have a taste for the finer things and a vibrant, extroverted energy, yet I’m deeply self-aware, valuing balance, focus, and wellbeing. My friends call me a fiery, sassy chilli-pepper pocket rocket, charismatic, caring, unafraid of risks, and never embarrassed to be my goofy, authentic self. Fun, determined, and a powerhouse, I bring energy and vision to everything I do.
