Levi Hague
Former RAF Gunner and current HGV driver Levi knows what hard work looks like and is looking to leave a lasting impression on Lord Sugar with personalised pet cremation urns. Is Levi going round in circles, or do all roads lead to Lord Sugar?
| Fact title | Fact data |
|---|---|
| Occupation | Former RAF Gunner and HGV Driver |
| Location | Doncaster, South Yorkshire |
What is your business plan?
My business, Living Forever Memories Ltd, specialises in personalised pet cremation urns, offering custom-engraved designs. Each urn is crafted with care to help families honour their pets in a truly meaningful way. I plan to scale production, expand into the pet cremation service sector, and establish Living Forever Memories as a globally recognised brand within the cremation industry.
I’m in this to show that anyone can turn pain into purpose.
What makes you a unique candidate?
People say I’m a man who’s lived a thousand lives, from a tough upbringing to serving in the RAF and now building a business that started from my spare room into a nationally recognised brand. I’ve been told I’d never make it in life, but every challenge and every doubt has only driven me to prove people wrong. Those experiences have built resilience, discipline, and compassion, qualities that define both me and my business. I’m not just in this to succeed - I’m in this to show that anyone can turn pain into purpose.
Why do you deserve Lord Sugar's investment?
This once-in-a-lifetime opportunity hasn’t just arisen for me, but for Lord Sugar too. Living Forever Memories is built on compassion and innovation, operating in a niche with huge potential that no one else has tapped into. My business has already proven demand across the UK and internationally, and by partnering with Lord Sugar, we can take it to the next level. Together, we can build something extraordinary - a business that helps families heal, creates a global legacy, and becomes one of The Apprentice’s greatest success stories.
How would those who know you best describe you?
People who know me would say I’m loyal, grounded, and dependable. Someone who always shows up and gives everything. I’m a family man through and through; everything I do is to build a better future for them. I’m passionate about what I do, driven to succeed, and never afraid of hard work. They’d also say I’ve got a big heart, a strong mind, and the discipline to turn goals into results. I’m a motivated person who wants to create generational success and inspire others to chase their dreams too.
