Tanmay Hingorani
A seasoned chess player, Tanmay is used to holding his nerve. Hoping to win Lord Sugar’s investment into his AI-powered digital loyalty and marketing platform, which aims to revolutionise how food and drink businesses connect with customers, Tanmay’s playing for checkmate to secure that winning prize.
| Fact title | Fact data |
|---|---|
| Occupation | AI Product Consultant |
| Location | Islington, London |
What is your business plan?
My business plan is for an AI-powered digital loyalty and marketing platform revolutionising how food and drink businesses connect with customers. It combines a customer app and business portal to deliver personalised rewards, offers, and real-time insights. The platform strengthens loyalty through data-led, social and interactive experiences that make every visit more personal. I’ve developed and deployed an early version to gather real feedback and refine the product. With Lord Sugar’s investment, I plan to scale its reach, enhance its AI capabilities, and establish it as the leading engagement platform in the hospitality sector.
I don’t just talk about ideas, I have the business and technical acumen to build them.
What makes you a unique candidate?
I’m unique because I combine creativity and analytical thinking in everything I do. I approach challenges with logic and structure but bring imagination and curiosity that help me spot opportunities others might miss. I stay calm under pressure, think strategically, and make decisions with intent. I’m emotionally intelligent and intuitive, able to read people and situations quickly. When something excites me, I throw myself into it fully, bringing focus, pace and originality. The blend of clear thinking, intuition and technical expertise lets me connect ideas and execution in a way that delivers real results.
Why do you deserve Lord Sugar's investment?
I deserve Lord Sugar’s investment because I don’t just talk about ideas, I have the business and technical acumen to build them. I’ve proven in AI product consulting that I can turn vision into reality, developing digital products for major organisations that deliver measurable results. Like Lord Sugar, who began his career selling technology, I understand how to turn innovation into commercial success. Our skills would complement each other, combining his business experience with my product expertise. I’m ambitious, pragmatic and focused on building something that creates meaningful value for customers and the hospitality industry.
How would those who know you best describe you?
Those who know me best would describe me as thoughtful, driven and quietly determined. They’d say I’m naturally competitive and bring energy and enthusiasm to whatever I take on. I'm open-minded in new situations and people close to me would describe me as attentive and perceptive, someone who listens closely and notices the small things. I’m known for following through on what I start and taking pride in delivering things well. Friends and colleagues would describe me as reliable and grounded, but also someone with real passion and spark when I’m invested.
