Karishma Vijay
As the first businesswoman in her family, Karishma is eager to seek investment into her current skincare business. Karishma is hoping that Lord Sugar will think that her business is flawless.
| Fact title | Fact data |
|---|---|
| Occupation | Beauty Brand Owner |
| Location | Ashford, Surrey |
What is your business plan?
I am seeking investment to elevate my current business “Kishkin - the Skincare Miracle” into a global obsession. Over-consumption has become a growing issue in beauty as people invest huge amounts into ineffective yet REALLY well marketed products to achieve their dream skin with every new “viral product launch”, at the expense of their bank balance and skin barrier. Kishkin is a skincare infused beauty brand that creates powerful and potent products that simplify a lengthy trend-driven skincare routine and most supremely, work wonders - or as I like to say, miracles.
I’m here for the investment and to find a business partner, not as a fan.
What makes you a unique candidate?
I’m here for the investment and to find a business partner, not as a fan. I’m likely the only candidate in The Apprentice history that has not been a committed viewer. This may seem like a disadvantage due to having a limited idea of what to expect, but I don’t intend on being as predictable as the other candidates who have studied the process through and through. I come from generations of businessmen yet I’m the very first businesswoman of my bloodline - the black sheep. And I have every intention of winning this by being exactly who I am.
Why do you deserve Lord Sugar's investment?
I deserve Lord Sugar’s investment as I am a risk taker, like him. He invested a substantial amount of money into his first beauty venture and so have I with Kishkin. We both came from nothing and started from scratch. I have been supporting my whole family financially since I started earning and my life’s dream is to build my dad a home. Kishkin is not just a business idea, this could change my family's future. I don’t come from money and where I come from girls don’t even step into the realm of business. This isn’t just for me, I’m trying to build a legacy.
How would those who know you best describe you?
I dream fearlessly and run towards what I want. I am selfless and I’m hugely protective over my people. I love it when people underestimate me because they always regret it. I don’t think twice about what people think of me, I know I was born to do something big in this life and I have no intention of being ordinary. My dad always says “my daughter puts her hand into dirt and pulls out pure gold.” He believes I have the ability to turn anything into a million-dollar venture, and that belief is why I’m here.
