Creativity is the lifeblood of our organisation and we need to put it first in everything we do.

In March 2005, Mark Thompson launched the Creative Future project, to help us build an editorial blueprint for the BBC and turn the ideas we set out in Building Public Value into reality.

The outputs from this project were announced on 25 April 2006, when Mark shared our plans for Journalism, Comedy, Entertainment, Drama, Music, Sport, Children's and Teens and Knowledge Building content, as well as challenges presented by changing audiences and new technologies.

We now have a great creative vision for the future, but we’ll only deliver it if we unleash the amazing imagination and talent of the place.