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 Text only version | For BBC staff around the world and off-base in the UK |
| You need the Flash Player to view this file. Click here to download the free Flash Player. More about why we need to change:  Beyond Broadcast  Digital developments are leading to profound changes in consumer behaviour, particularly around media consumption. Audiences  Audiences are changing the way they consume media, and the BBC has to understand and respond to their needs. Mark Thompson, BBC Director General "Ultimately the internet's going to be the most important medium we operate in and an important way of delivering TV and radio" |
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