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Creative, Digital, Simple, Open
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More about how we need to change:
Toggle windowSimple, Open

If the BBC is to compete with the likes of Google and Apple, we have to get simpler. We also need to be more open with our audiences and with each other.

Toggle windowCreative, Digital

Creativity is the lifeblood of our organisation and we need to put it first in everything we do. We also need to lead Digital Britain with exciting new digital services and processes.

Mark Thompson, BBC Director General

"The four big themes: creative, digital, simple, open....will be central to our work over the next 12 months"

BBC

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