Drama

Drama is a huge contributor to the BBC 's reputation with the audience, providing some of the most talked-about, most loyally consumed and most highly valued programmes.

Research shows that linear drama now has to compete directly with alternative media and genres such as computer games, live sport or music and reality TV.

The advent of on-demand will bring challenges and opportunities for drama producers and their audiences. Audiences will tend to seek out familiar titles and broadcasters will have to work harder to enable people to find and view their programmes, in particular their new titles.

The BBC 's drama offer in 2012 must look different from today's; audience, technological, economic and cultural trends will require it. Our role as a valued story-teller, as a vital investor in the UK 's drama industry and as a contributor to cultural legacy will be even more important than it is now. But the nature of the programmes and experiences that we offer will have changed.

Recommendations:

• Find more innovative dramas that build on our cultural legacy
• Increase impact by focussing on fewer titles whilst retaining range and breadth
• Exploit multiple transmissions & on-demand
• Develop dramas across multiple platforms
• Increase development resources, pilot more
• On TV: deliver a more intense emotional response from the audience ; nurture, empower and incentivise writers, producers and directors
• On radio: establish a broader range of output and more event pieces, and develop a cross-platform genre strategy