Description
The rising cost of raw materials in the 1950s hit Scottish manufacturers hard. Foreign competitors were able to source raw materials more cheaply and therefore sell their goods at cheaper prices. Changes in fashion and culture in the 1960s saw a fall in demand for traditional textiles such as tweed.
Classroom Ideas
The clip can be used to set in context the decline of the textile industry in the Scottish Borders. The clip can link to study of the impact of culture and marketing on industries. What can companies do to maintain demand for their products?
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