Lloyd-Williams, who scored a remarkable 47 league goals last season, opted for a move to the Nationwide Conference after Bangor wanted to cut his wages for the coming season.

With a new baby on the way, Lloyd-Williams has decided to opt for the security of a two-year deal and more favourable wages at Southport.

"Bangor decided that after such a good season they'd cut my wages," Lloyd-Williams said.

"I was unhappy with the circumstances after they had promised they were going to keep me on the same wages.

"I've always got on great with the Bangor fans and I'm just sad that I've got to leave."

Bangor manager Peter Davenport said Lloyd-Williams was assistant manager up until Christmas last season, and his pay had reflected that. But this term he had been offered a playing deal only.

Former Caernarfon Town boss Phil Wilson is in charge at Haig Avenue and was well aware of the capabilities of the 29-year-old from Llanberis.

Ex-Wrexham defender Barry Jones - who Lloyd-Williams played with at York - also helped to decide his mind by praising the facilities and atmosphere at Southport.

Lloyd-Williams had hoped his runners-up place in last season's prestigious ESM Golden Shoe table - the competition to find Europe's best striker each year - would help attract offers from a Nationwide League club, but none followed.

Lloyd-Williams' arrival compensates for the departure of Simon Parke, who finished as Southport's top-scorer last season, and answers Wilson's search for a proven goalscorer.

Neil Grayston and Lee Elam have also left the Sandgrounders, along with ex-Aston Villa centre-half Shaun Teale.

But Wilson is in talks with a number of other targets, having already signed Mark Winstanley and Steve Soley from Carlisle United and Steve Pickford from Stalybridge Celtic.

"I'm quite satisfied with who we've brought in and it improves our squad from last season," he added.