BBC Two launched its new set of idents on 27 September 2018, the first entirely new identity for the channel in 20 years.
At launch there were 16 different animations created by animation studios including FutureDeluxe, Aardman, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski at Strange Beast, and Mainframe. The brand refresh was the result of a partnership between the BBC's in-house agency BBC Creative and brand agency Superunion.
Audio to accompany the animations was created by British composer and sound designer Alex Baranowski. His approach was to use the same two notes which would then evolve and create an atmospheric journey through each animation.
BBC idents
Early Identities
The Television Service's visual branding, 1936-1953
Abram Games and the Television Symbol
The story of the bat's wings logo used between 1953 and 1960
Global Ambition
BBC One's visual identity 1960-1997
Into the New Millennium
BBC One idents from 1997 to the present day
BBC Two 1991
How BBC 2 was rebranded in 1991
BBC Two 2018 idents
The first new identity for BBC Two in 20 years
BBC Christmas idents
40 years of Christmas idents on BBC One and BBC Two
BBC Motion Graphic Archive
BBC Motion Graphics Archive at Ravensbourne University London
The BBC Motion Graphics Archive is a showcase of the history and development of motion graphics across the BBC and includes examples of opening titles, promotion trailers, stings, idents and programme content sequences.
