How we create public value

Building public value talks about nine ways the BBC creates 'public value'. Below you'll find a bit more detail on each.

Contributing to quality of life in the UK – by producing content that adds value to the lives of our audience and the wider community. This is where the Public Value test comes into play – we won't produce anything that doesn't pass it.

BBC on demand – by making BBC content available on all new platforms eg. Broadband, personal digital assistants (PDAs), mobile phones etc. The BBC will play a leading role in developing digital Britain to ensure everyone has access and technologies are affordable.

Lifting creative ambition – by raising the bar in creativity, quality and innovation. Eliminating the derivative and cynical and finding and developing the best new local talent.

Make the BBC more open – by having a more open attitude to what others think of us – our audience, business partners, industry peers and the wider community.

Moving out of London to reflect the whole UK – by basing 50% of our public service employees outside of London over the next 10 years and establishing Manchester as the largest broadcasting centre outside London.

Being a better partner – by sharing our resources and local relationships with our commercial, creative and public sector partners for the benefit of the public interest.

Being as small as our mission allows – by assessing how big we need to be deliver services to our audiences, and how small we can be to stay true to our mission.

Providing value for money – reducing overheads still further through efficiencies, savings and increased commercial revenues.

Strengthening governance – through bold reforms proposed by the BBC Governors. Since the debate on the renewal of our Charter began we've done a lot of listening to ensure we understand what people want and need from the BBC.

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