VOCABULARY the technical team - dział techniczny cleaning liquid - płyn do prania for use in... - do użytku w... domestic washing machines - pralki do użytku domowego the sales department - dział sprzedaży, dział handlowy benefit - korzyść customer - klient to sell - sprzedawać dispenser - dozownik the salespeople - ludzie z działu handlowego the market - rynek

Lesson 7
Sales

The technical team at SW Chemicals had spent several years developing a new cleaning liquid for use in domestic washing machines. When it was presented to the sales department, many of them looked worried. One of them explained:

"Sure, we can see that it has clear benefits for the customer, but we just can’t sell it. The problem is that customers can’t put this liquid into the washing machine in the normal way, they need to use a special dispenser."

The technical team couldn’t believe their ears. "What’s wrong with that? It’s very easy to do."

Again, the salespeople shook their heads.

"We can sell a new product, but we can’t sell a new product and a new way of using it. It’s not so easy to change people’s habits. The market just won’t buy it."

Listen
	Lesson 7

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OBJAŚNIENIA

(they) couldn’t believe their ears - nie mogli uwierzyć własnym uszom

what’s wrong with that? – jaki w tym problem? co w tym złego?

(they) shook their heads - pokręcili głowami

a new way of using it – nowy sposób użycia (produktu)

the market just won’t buy it – rynek tego po prostu nie kupi

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