VOCABULARY area - obszar, dziedzina to fall under - tu: podlegać, należeć do to define - określać to start with - tu: po pierwsze to come up with sth - wyjść z czymś (np. pomysłem) open canvas - czyste płótno (na którym nic jeszcze nie namalowano) top people - tu: kadra kierownicza brainstorm - burza mózgów frontier - granica, tu: pierwsza linia market trend - trend rynkowy to implement - wcielać w życie, realizować effort - wysiłek innovative - nowatorski, innowacyjny development - rozwój to encourage- zachęcać

Lesson 6
Innovation

OXANA: Well, l it looks like the area that the idea should fall under is not even defined to start with, so they’re basically put there to come up with something. Nobody knows what.

ANDREW: So it’s like an open canvas.

HELEN: And in my opinion they only call the top people in for brainstorm sessions. That’s not enough for organisational innovation. If you want to do product or service innovation, the people who are in the frontier know better what the market trend is.

So if they want to create an atmosphere for innovation, they should implement some organisational efforts rather than only some of the top people.

MERI: Yes, that’s a very interesting point. Many organisations think about themselves as very innovative companies but in reality they don’t really encourage employees to be innovative in product development or in many other areas. I think the whole company should be encouraged to think in an innovative way.

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	Lesson 6

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