VOCABULARY market research - badania rynku the marketing director - dyrektor działu marketingu snack - przekąska, zakąska gut feeling - uczucie instynktowne, intuicyjne (dosł: płynące z 'bebechów') flavour - smak salty - słony a winner - tu: sukces to commission - zamówić, zlecić consumer tests - badania opinii klientów focus group - grupa dyskusyjna disapproval rating - stopień dezaprobaty to remind - przypominać motor car - samochód horse - koń to launch a product - wprowadzić/wypuścić produkt na rynek

Lesson 3
Market research

The marketing director for a snack company had a gut feeling that the idea for a new flavour salty snack was a winner. She commissioned some market research: consumer tests and focus groups. When the results of the research came back she was surprised. Consumer tests showed the public didn’t like the product much and focus groups gave the idea a 65% disapproval rating. But the marketing director was sure her feeling was right.

"I want to remind you all what Henry Ford said about the motor car. He said - If I’d listened to my customers I’d have given them a faster horse."

"What exactly are you saying?" the sales manager asked.

"We should launch the product anyway" answered the marketing director.

Listen
	Lesson 3

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OBJAŚNIENIA

the idea was a winner – pomysł okazał się wielkim sukcesem

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