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Sales ANURAG: Well, I agree with the salesperson for the following reasons. Firstly, when people are used to doing things in a particular way, it is extremely difficult to change this habit. Secondly, huge advertising on educating the consumer on this new way of using the washing liquid will be required. Further, the cost of this new method would surely be more, as a dispenser is needed. PAUL: We keep focusing on the technical innovation and the cost to consumers of that but if this is truly a much better product then surely we shouldn’t be too worried about it. I mean, look when mobile phones first came out. People said, you know, "People won’t like it. They’re not used to it." And it’s grown exponentially. So, sometimes it’s a problem, I think and sometimes not.
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