VOCABULARY goal - cel, założenie strategy - strategia destination - punkt docelowy, cel podróży path - droga objective - cel, założenie to achieve - osiągać to focus - koncentrować się (na czymś) direction - kierunek measure - tu: miara achievement - osiągnięcie way - droga, sposób to bridge - przerzucić most, wypełnić lukę, usunąć przepaść vague - mętny, mglisty, mało precyzyjny

Lesson 2
A goal and a strategy

ANURAG: I feel it is a destination and not a path. This is the objective which the company needs to achieve. And not how it will be achieved.

ANDREW: So, it’s not actually focusing on a strategy. It’s a direction for the companies to go in. Where do you stand on this one, Meri?

MERI: I totally agree, 15% is a goal and goals are measures of achievement. A strategy is something else. It’s a way to bridge certain goals, but it’s not just a measure.

ANDREW: It seems to be a very sort of vague idea of what he’s expecting from the company.

FRED: Strategy is a structured way of thinking about what you’re doing as an organisation and it’s really got two elements: where do we want to be in the future and how do we get there? So I would say it’s really both a destination and a goal and also the journey or the map of how to get to that destination.

Listen
	Lesson 2

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OBJAŚNIENIA

a direction for the company to go in - kierunek, w jakim powinna pójść firma

where do you stand on that? – co o tym sądzisz? jaką masz w tej sprawie opinię?

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