VOCABULARY figure - cyfra, liczba, kwota, wyliczenie leading brand - wiodąca na rynku marka/gatunek towaru marketing director - dyrektor do spraw marketingu to increase - rosnąć, zwiększać (się) market share - udział w rynku by three percentage points - o trzy punkty procentowe to interrupt - przerywać the finance director (FD) - dyrektor finansowy brand - marka, gatunek, rodzaj, odmiana unit - tu: jednostka towaru unit sales - sprzedaż jednostkowa revenue - dochód, zysk to be down - spaść, zmniejszyć się overall - ogólny, całkowity profit margin - marża zysku to squeeze - ścisnąć, wycisnąć; tu: ograniczyć, zmniejszyć competition - konkurencja the CEO = the Chief Executive Officer - dyrektor naczelny thoughtfully - w zamyśleniu

Lesson 15
Figures

"Yes, it’s certainly been a good year for our leading brand" said the marketing director, looking pleased with herself.

"Not only is it still the best-seller in its category but it’s actually increased its market share by three percentage points."

"I’m sure what you say is right" interrupted the finance director, "but my figures tell a rather different story. When you look at the brand more closely, you’ll find that unit sales and revenues are both down, because overall sales in the category have gone down. What’s even worse is that our profit margins have been squeezed by the strong competition. The truth is, it’s been a terrible year for our leading brand."

The CEO looked thoughtfully from one to the other.

"Well, you can’t both be right" he said. "Can someone please tell me what’s going on?"

Listen
	Lesson 15

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OBJAŚNIENIA

pleased with herself – zadowolona z siebie

my figures tell a rather different story – z moich danych wyłania się zupełnie inny obraz

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