VOCABULARY marketing - marketing recession - recesja to bite - kąsać, gryźć (tu: dawać się we znaki) publisher - wydawca budget - budżet to cut - ciąć, obcinać, zmniejszać quarter - tu: kwartał senior team - ekipa kierownicza meeting - spotkanie, zebranie The CEO = The Chief Executive Officer - dyrektor naczelny bad news - złe wieści to find cost savings - znaleźć sposoby na porobienie oszczędności department - department, dział, wydział to afford - móc sobie na coś pozwolić promotion - promocja event - impreza (np. promocyjna) good times - dobre czasy money to play with - pieniądze do swobodnej dyspozycji to promise - obiecywać

Lesson 13
Marketing

The recession was beginning to bite at HB2 Publishers and everyone knew that budgets would need to be cut in the next financial quarter. So there were some nervous faces when the senior team met for a financial planning meeting.

The CEO told them the bad news. He expected all departments to find cost savings of 10%, except for the marketing department whose budget would be cut by 25%.

"I’m sorry" he said to his marketing director. "But right now, we just can’t afford all those promotions and events and special offers that you do. When the good times come back, you’ll have some more money to play with, I promise."

The marketing director couldn’t believe what she was hearing.

"But that isn’t all we do" she said, "marketing’s about so much more than that!"

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	Lesson 13

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OBJAŚNIENIA

marketing’s about so much more than that! – marketing to coś o wiele więcej

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