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Advertising The management of the Wagon Brewery Company had hired one of the country’s top advertising agencies to work on its new campaign for Wagon Beer. They were certainly impressed by what they produced. Their TV commercials were clever and funny and their press ads and posters were very well designed. But at the end of the campaign’s first month, Wagon got a rather nasty surprise. The figures clearly showed that sales of Wagon Beer hadn’t gone up at all; in fact, in most parts of the country sales had fallen. Wagon’s MD was furious and called the head of the agency. "What’s going on?" he said angrily. "We seem to be running a multi-million dollar advertising campaign which is actually persuading people not to buy our products!" "Hang on a moment" said the ad agency’s boss, "there could be other things happening here." "Oh yeah" said the MD, "like what?"
OBJAŚNIENIA zauważ różnicę: advertising – reklamowanie, reklama (w jak najszerszym rozumieniu tego słowa, np. he is in advertising – pracuje w reklamie); używany również jako przymiotnik, np. an advertising agency (agencja reklamowa) an advertising campaign (kampania reklamowa) an advertisement (an advert, an ad) – konkretna reklama czegoś (a beer ad – reklama piwa) commercial – konkretna reklama czegoś, zazwyczaj w radiu lub telewizji (a TV commercial) Test yourself, use our quiz! | | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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