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Marketing GORAV: Well, marketing, as we said, is a whole umbrella of activities, such as marketing research, marketing segmentation, marketing objectives, the marketing mix which is: product, price, promotion and place. So it keeps on going. It’s a circle. It ends up with advertising and sales but again it keeps on going because after sales there’s the satisfaction with the product and after sales service. ANDREW: OK, Gorav. You believe that marketing doesn’t just end at the point of sale. It goes beyond that. OXANA: It’s not a linear process. It’s a rather circular process. It’s quite common to companies that are going through hard financial times. They try to cut on marketing, which could be the worst thing to do because once the good times are back, too much will be lost that could’ve been maintained if proper marketing were done through the period. GORAV: That’s a very good point, yeah. LAN: If during a time of recession marketing ceases, the brand promotion will come to an end such that when the recession is over the company will have a difficult time in their future sales.
OBJAŚNIENIA marketing mix – cztery podstawowe zasady marketingu (product, price, promotion, place) Test yourself, use our quiz! | | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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