Tagged with: Audiences
Posts (8)
Welcome to the golden age of local TV
David Hayward
is a video consultant. Twitter: @david_hbm
Journalism is about to go through a momentous change. Ofcom, the communications regulator, has awarded the first 19 licences in the government plan to roll out local television across the UK.
Mark Tully: Too much detail for London; too simplistic for India
Malachi O'Doherty
The normal role of the foreign correspondent is to live-abroad and report on events for the audience at home. Mark Tully, as BBC bureau chief in India, found himself catering for a much larger audience than the one in Britain. His reports for home were also broadcast on the BBC World Service to ...
Top ten numbers on social networking versus TV
Damian Radcliffe
is professor of journalism, Univ of Oregon @damianradcliffe
Following my piece about the continuing strengths of mainstream media, here are my top ten facts about the growing success of social media and mobile and the continuing popularity of good old-fashioned TV - all drawn from recent Ofcom data: 1. Sixty-one per cent of 15- to 34-year-olds access s...
#newsrw: why journalists should get to know their customers
Charles Miller
edits this blog. Twitter: @chblm
Newspaper paywalls have had a bad press from journalists. But the news:rewired conference yesterday heard from two of those 'behind' paywalls that they are a good way to get to know your customers. Mary Beth Christie (below), head of product management at FT.com, questioned the very term '...
John Lewis: never knowingly underfilmed
Charles Miller
edits this blog. Twitter: @chblm
Everyone understands the expression 'fly-on-the-wall'. The camera watches people as unobtrusively as a fly (although not from a funny angle or through those complicated eyes). Usually, when producers try to talk people into appearing in observational documentaries, they say that after a wh...
Keep focus on your (former) audience
Kevin Marsh
is director of OffspinMedia and a former Today editor
Knowledge is getting flatter - which means that our audiences get the idea that, on the web, they can increasingly get straight to the thing they want to know. All that leafing through books, papers, searching library indexes or watching programmes ... forget it. Search and personalisation is...
eAudiences and local global news
Kevin Marsh
is director of OffspinMedia and a former Today editor
It's worth keeping an eye on these stats each month. The ABCe figures - the ones that measure the performance of newspaper websites. Unfortunately, you'll have to do it second hand - or pay up. But you'll usually find the headlines here on the editorsweblog or here on the Guardian Media. Unl...
Twittering from Teheran
Kevin Marsh
is director of OffspinMedia and a former Today editor
Vast attention is being given to the role of social networking technology in the current events in Iran. Here's an assessment by my BBC Monitoring colleague Shuvra Mahmud of what he calls the "netwar" that has been sparked by the elections. The slightly older technology of satellite TV has als...
