Blackpool's unbeaten start to the season came to an end at the hands of Barnsley who left it late to win in South Yorkshire.
Cameron McGeehan's opener was cancelled out by Josh Bowler before Amani Richards won it late on for the Reds.
Blackpool's best chance of the first half came as Dion Charles struck the post with a fine curling effort from 20 yards out after a quick counter-attack.
But Makenzie Kirk should have opened the scoring on the stroke of half-time after some neat work by Patrick Kelly but his scuffed strike was cleared off the line by ex-Red Josh Earl.
The hosts took the lead after 61 minutes when McGeehan tapped home a Kelly shot from inside the area but Bowler levelled just four minutes later after some fine work by Charles.
Richards then rattled the woodwork but would not be denied in the 87th minute as his header looped over Bailey Peacock-Farrell to send the home fans wild and give Barnsley their second straight win in League One.
Report supplied by PA Media.
