Explaining the A&R process from beginning to end

A discussion on A&R hosted by Mary Anne Hobbs at the BBC Introducing Musicians' Masterclass 2013. The panel talk about the different roads for music artists towards 'making it' and the misconception that a record deal is the ultimate goal.

Mary Anne Hobbs was joined by Chris York (SJM Concerts) , Jeff Smith (BBC Radio 2), James Endeacott (A&R & Music Manger) and Ben Mortimer (Polydor).