Robert Goodwin

Robert was the first candidate ever to be fired before even having a chance to defend himself in week two. Lord Sugar suggested that Robert should be Project Manager on the wearable technology task. However, after Robert ignored Lord Sugar’s advice, he was unceremoniously fired for being a “bottler”.

Highly organised in business, Robert is responsible for the global marketing of an international brand in the sports nutrition field, including managing a campaign for the company’s largest ever advertising spend. His first job was as a tennis coach at the age of 15, as well as working in his uncle’s art shop. He is inspired by business figures including Harry Selfridge because he created inspirational market-leading retail services, and brands such as Net-A-Porter for their luxurious, aspirational qualities.

Robert likes playing devil's advocate and finding the best business option - but he'll move on quickly if he gets bored in his job. He knows he's bad at getting up in the morning and finds it hard to apply his organisational skills to his personal life - and if you approached him in a bar but he wasn't a fan of your company, his direct nature means he'd be quick to let you know!