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Market Partnerships @ Fit for the Future

Angelique Halliburton

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In this Fit for the Future session, Sarah Jones, Head of European Business Development - BBC World Service, met Ahmet Yesiltepe, Head of the Turkish news broadcaster NTV, to talk about their ten-year relationship. 

Their flagship television co-production, World Agenda, a 15-minute news and current affairs programme, generates an audience of 1.7 million viewers.

Looking ahead, Sarah spoke about how the World Service plans to further develop the partnership with a particular focus on social networking trends.

The World Service currently manages over 1,700 business partnerships ranging from mobile operators to local radio stations and internet service providers.

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