Look at the top left-hand corner of this web page. Gloss over the BBC logo and focus on the 'Journalism' bit.
As website manager, I've seen that word every single day for the past year. And because I've seen it every day it's a word I've not questioned at all. I've assumed I knew exactly what it meant. A word which didn't need a definition.
While everyone else at the recently held Reuters/Amplified 09 1pound40 unconference focused on whether or not Twitter could be used to curate journalism rather than fuel it, I set my sights on a more fundamental question: what is meant by the term journalism and what exactly does a journalist do?
The finished piece is hardly far-reaching journalism. Indeed, is a PR lady necessarily the most informed about what a journalist does? Isn't speaking to a Guardian journalist a bit of an easy hit for a video montage on a BBC blog? And, if every other contributor has introduced themselves, why did I show such scant respect for the BBC's Director of Global News? Isn't that just shoddy work?
