Language barriers and cultural differences may affect a consumer’s ability to know and understand their rights and responsibilities.
A consumer from another country may not be aware of the legislation that exists to protect consumers in Northern Ireland. They may not be able to purchase food products that they are familiar with. Furthermore, people from another country may experience prejudice and feel socially isolated.
Example: A consumer from another country may encounter language barriers when trying to communicate.
Knowledge
Consumer law is complicated, so rights may not be understood. Some consumers may also encounter problems because of their literacy and numeracy skills.
In general, consumer skills remain less well developed among:
young people (15-24)
older people (55+)
those living on a low income
Source: Canny Consumers? Are consumers standing up for their rights? Consumer Council, 2012
Example: A consumer with literacy problems may find it difficult to read information that would help them be better informed regarding products or services they want to access.
