What the BBC does has always been, and will always be, rooted in Audiences, Creativity and Content.



The BBC's mission will remain to "inform, educate, entertain" but in the Green Paper the Government has proposed sharpening up the BBC's remit, introducing five distinctive purposes that all BBC services should aim to fulfil:

• Sustaining citizenship and civil society
• Promoting education and learning
• Stimulating creativity and cultural excellence
• Representing the UK, its Nations, regions and communities
• Bringing the UK to the world and the world to the UK An additional sixth purpose for the next Charter period will be 'building digital Britain'.

In a large part, these are a re-iteration of our own manifesto for the future, published in June 2004 - Building public value.



The BBC Values



The BBC Values live on and remain vital to the BBC's future:

• Trust is the foundation of the BBC: we are independent, impartial and honest
• Audiences are at the heart of everything we do
• We take pride in delivering quality and value for money
• Creativity is the lifeblood of our organisation
• We respect each other and celebrate our diversity so that everyone can give their best
• We are one BBC : great things happen when we work together

More on our values>

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